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I Don't Want My Post To Be Thrown Into Google's Supplemental Index
Blog Traffic Tip: This post will answer the questions about Google’s supplemental index and how to overpower it.
* What is Google’s supplemental index?
* How to calculate supplemental Index?
* How to reduce the number of results in supplemental index?
What is Supplemental Index?
Google indexes web pages and grades some pages as less important than the others. These pages are deliberated as supplemental and displayed in search results only if there are no pages that are indexed from the primary index.
If you are looking for organic search engine traffic, it is important to try to get your pages into the primary index. You would want to see very less pages in the supplemental index results.
How to calculate the number of pages from your website that are indexed under supplemental index?
Step 1:
Google search for site:yourdomain.ext (ext is domain extension: .com, .us, .info etc). This will display the number pages indexed by Google from your domain. Note the number of results.
Step 2:
Google search for site:yourdomain.ext -url:yourdomain.ext. This will display only the results that are in Google’s primary index. If you browse through the results, you will notice that these results are the ones that are getting you search engine traffic.
What is the importance of calculating supplemental index?
* You are looking at your website through Google’s goggles Smile (eyes). This will give you a basic understanding of how Google is looking at your site.
* By browsing around and doing a little research on your search results, you will a get a clearer idea of what kind of topics and audience your blog is attracting.
How to reduce the supplemental index?
Here are a few points that add up to getting more pages into Google’s primary index.
1. Age of the domain: Google trusts older domains than new ones. If you are looking for a domain name, consider buying an existing domain or better still, buy an existing website with good pagerank. You might find good deals on websites like sitepoint.com.
2. Avoid duplicate content: Sometimes we do get tempted to post an article picked from an article directory. This will only lead to placing your article in the supplemental index as it cannot replace the original article from the article directory.
3. Unique titles: If you are writing a post that was much talked about, you must frame a unique title and check for its presence on Google. This will avoid any clash with other similar posts. You can look up for keyword ideas from Google Adwords Website or Wordtracker’s Free keyword Tool.
4. Substantial articles: Make sure you write longer, content stuffed articles once / twice a week at least. AND 1 or 2 UNIQUE and informative short posts in a week.
5. Provide solutions: People are looking for solutions to their problems. If you provide a solution, your reader’s as well as Google will love you for that. Ex: I wrote a step-by-step guide to set up download products in zencart and appended a screencast video to the post, 6 months ago and I still get traffic for that particular post. Look for problems and questions in forums/community websites, write a problem solving post and provide the link as a solution in the forum. You might take a step ahead and ask the members to submit your post to social bookmarking sites (if they find it useful).
6. Unique information: Nothing better than providing unique information. Google is always looking for unique, fresh content. For Ex: I’ve written a post about Blogger’s goals on smartadvise.info and it has been indexed under Google’s primary index because no other blog ever talked about blogger’s goals in such detail. This particular post ranks in page 1 of google for keyword “bloggers goals” among 17,000,000 results. It also ranks in page 1 for other phrases “short term goal sheet”, “blogger’s goals”.
7. Backlinks from relevant websites: Backlinks are like testimonials to convince google that your blog has informative content. Earning backlinks is difficult part of blog marketing. If you can get some backlinks from relevant websites, google will look upon your blog with respect. You might want to read my post on earning .edu & .org links + making some dollars.
8. Canonicalize your domain: Google views www.domain.ext and domain.ext as two different websites. This will have an effect on your indexed pages as they will be shared between the two sites. You must tell google that both are same by creating a 301 redirect between the two. You might find my Canonicalization tutorial very useful and easy to understand.
9. Analyse your keywords with http://www.abakus-internet-marketing.de/tools/form.php
Supplemental Index Ratio:
The Supplemental Index Ratio is the ratio of the pages indexed by google and the pages it disgraded into its supplementary index. The lower the ratio, the better. Here is a cool tool to calculate the ratio.
Do you know any other ways to avoid supplemental indexing? Please use the comments box to add your thoughts. I’d love to hear them.
P.S. By following some of the steps mentioned above, all the latest posts I've written have been indexed into Google's primary index. And i noticed that all of the posts have unique content and titles.
If you plan to try these tips, let us know about your results ;). Good luck
* What is Google’s supplemental index?
* How to calculate supplemental Index?
* How to reduce the number of results in supplemental index?
What is Supplemental Index?
Google indexes web pages and grades some pages as less important than the others. These pages are deliberated as supplemental and displayed in search results only if there are no pages that are indexed from the primary index.
If you are looking for organic search engine traffic, it is important to try to get your pages into the primary index. You would want to see very less pages in the supplemental index results.
How to calculate the number of pages from your website that are indexed under supplemental index?
Step 1:
Google search for site:yourdomain.ext (ext is domain extension: .com, .us, .info etc). This will display the number pages indexed by Google from your domain. Note the number of results.
Step 2:
Google search for site:yourdomain.ext -url:yourdomain.ext. This will display only the results that are in Google’s primary index. If you browse through the results, you will notice that these results are the ones that are getting you search engine traffic.
What is the importance of calculating supplemental index?
* You are looking at your website through Google’s goggles Smile (eyes). This will give you a basic understanding of how Google is looking at your site.
* By browsing around and doing a little research on your search results, you will a get a clearer idea of what kind of topics and audience your blog is attracting.
How to reduce the supplemental index?
Here are a few points that add up to getting more pages into Google’s primary index.
1. Age of the domain: Google trusts older domains than new ones. If you are looking for a domain name, consider buying an existing domain or better still, buy an existing website with good pagerank. You might find good deals on websites like sitepoint.com.
2. Avoid duplicate content: Sometimes we do get tempted to post an article picked from an article directory. This will only lead to placing your article in the supplemental index as it cannot replace the original article from the article directory.
3. Unique titles: If you are writing a post that was much talked about, you must frame a unique title and check for its presence on Google. This will avoid any clash with other similar posts. You can look up for keyword ideas from Google Adwords Website or Wordtracker’s Free keyword Tool.
4. Substantial articles: Make sure you write longer, content stuffed articles once / twice a week at least. AND 1 or 2 UNIQUE and informative short posts in a week.
5. Provide solutions: People are looking for solutions to their problems. If you provide a solution, your reader’s as well as Google will love you for that. Ex: I wrote a step-by-step guide to set up download products in zencart and appended a screencast video to the post, 6 months ago and I still get traffic for that particular post. Look for problems and questions in forums/community websites, write a problem solving post and provide the link as a solution in the forum. You might take a step ahead and ask the members to submit your post to social bookmarking sites (if they find it useful).
6. Unique information: Nothing better than providing unique information. Google is always looking for unique, fresh content. For Ex: I’ve written a post about Blogger’s goals on smartadvise.info and it has been indexed under Google’s primary index because no other blog ever talked about blogger’s goals in such detail. This particular post ranks in page 1 of google for keyword “bloggers goals” among 17,000,000 results. It also ranks in page 1 for other phrases “short term goal sheet”, “blogger’s goals”.
7. Backlinks from relevant websites: Backlinks are like testimonials to convince google that your blog has informative content. Earning backlinks is difficult part of blog marketing. If you can get some backlinks from relevant websites, google will look upon your blog with respect. You might want to read my post on earning .edu & .org links + making some dollars.
8. Canonicalize your domain: Google views www.domain.ext and domain.ext as two different websites. This will have an effect on your indexed pages as they will be shared between the two sites. You must tell google that both are same by creating a 301 redirect between the two. You might find my Canonicalization tutorial very useful and easy to understand.
9. Analyse your keywords with http://www.abakus-internet-marketing.de/tools/form.php
Supplemental Index Ratio:
The Supplemental Index Ratio is the ratio of the pages indexed by google and the pages it disgraded into its supplementary index. The lower the ratio, the better. Here is a cool tool to calculate the ratio.
Do you know any other ways to avoid supplemental indexing? Please use the comments box to add your thoughts. I’d love to hear them.
P.S. By following some of the steps mentioned above, all the latest posts I've written have been indexed into Google's primary index. And i noticed that all of the posts have unique content and titles.
If you plan to try these tips, let us know about your results ;). Good luck
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